Based on the article, “The Impact of Viral Marketing Through Instagram” by Darel Nicol Luna Anak Agam, a clothing line company, Maatin Shakir, is searching for ways to obtain details from their clients, potential clients and the social media audience. The purpose of this research method was to establish a preferred social media platform to communicate about their products to the customers. The two social media platforms in consideration was Facebook and Instagram.
The research method that was used by the clothing line firm was distributing questionnaires to 100 respondents on the considered social media platforms users who are also customers of Maatin Shakir. Once the data is accumulated, it is then tabulated and examined by using a statistical software package and the results are generated.
In the article, it can be seen that the results show Maatin Shakir vital information such as their customer’s age group, their preferred platform, the ability to comment on products, the types of viral marketing that can make the most impact on customers and more. By obtaining all this data, Maatin Shakir is able to know where their strengths and weakness lies and look to make improvements in order to increase its market share.
MARK217 C1 