The questionnaires were structured in a way to determine the factors which influence customer buying decision towards fitness supplement products via instagram.
Having gone through the online questionnaire, there are a couple of weaknesses in the overall questionnaire. Firstly, there is a lot of questions which will take some time for the respondents to reply. This is likely to cause certain respondents to stop answering the questions or to just select an option without reading the question or putting some thought into selecting their answer.
Besides that, it can be considered that some questions are repetitive with a little difference in the questions. This may confuse the respondents and possibly cause them to lose interest in answering the survey honestly and thoughtfully as the people who constructed this survey would like to receive responses which are not bias so that the survey can produce the right results which they hope for.
Furthermore, certain questions asked can be considered ‘leading questions’ in a sense that they structure the question to make respondents answer a question and consider a different situation in which wouldn’t normally influence their decision.
To conclude, there are minimal errors but it can play a significant part in receiving dishonest and biased answers which can distort the overall results of the survey.
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